In a world that buzzes with notifications and our phones have become an extension of our arm, being unreachable has become a rare luxury. At Saunaday, we’ve decided to protect that luxury fiercely.

If you’re new to the bathhouse, welcome. Please rest assured that a majority of the people in the bathhouse are also experiencing the same ‘first timer’ feelings, and our team is trained to help every step of the way. For a more detail breakdown on what to expect, we’ve created our First-Timers Guide.

Madison blogger Suzanne Swift shares her first experience at Saunaday, covering everything from body-consciousness to bathhouse rules, unwinding while solving the worlds problems to what to do with too many tomatoes.

In the heart of Madison, Wisconsin, a quiet revolution in wellness is happening. Saunaday, the city’s first modern bathhouse, blends centuries-old sauna traditions with contemporary design and community values. Opened this year in 2025, Saunaday has quickly become a place where people unplug, connect face-to-face, and experience the benefits of contrast therapy, alternating between heat and cold.

The benefits of sauna are well-studied and wide-ranging. But truthfully, at Saunaday, we tend to be more interested in what’s harder to measure: community, vitality, presence, and the healing that arrives slowly and without metrics. But if you're one of those people who likes to know the science behind why sauna feels so good—this post is for you.

According to Priya Parker, Artful Rules protect what is precious, are shared at the threshold before anyone even enters, and are enforced (and reinforced) over time. In the spirit of this guidance, we’ve drafted our Saunaday House Rules.

We say Saunaday is a modern bathhouse inspired by ancient bathing traditions—but what does that really mean? Join us on trip to a 431-year-old hammam in Istanbul, and how it inspired us to think differently about bathhouses, leisure, and luxury.